DireCT Mail Marketing UK

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The variety of direct mail pack options available provide huge amounts of scope for creative thinking marketing managers. Formats include everything from what are commonly known as naked mailings, polywrapped packs and of course the good old fashioned envelope.

When considering which pack type would best suit your mailing campaign there are two key factors to consider

It is vitally important to understand how much your mailing pack design will cost you to post. This is sometimes overlooked or misunderstood with frightening consequences.

The UK Royal Mail operate a size, weight and quantity based pricing matrix (the profile of your addresses is also considered ... find our more). Known as size based pricing the basic principle is that the bigger and heavier an item the more it costs to post. Discounts can also be achieved for bulk mailings (the entry level quantity is normally 4000 for lighter items and 1000 for bigger mailing packs.

DSA (Downstream Access) service providers such as TNT, DHL or UK Mail operate under similar principles

We have an outstanding understanding of the UK postal sysem that can literally save you thousands of pounds on postage - call us to find out more.

You are also going to need keep a tight reign on and think about the cost of printing and enclosing your mailing pack. This is a vital element and planned properly it is possible to producing stunning packs at optimal cost. This brings us nicely to our next point ...

Years of working in the direct mail industry have convinced me over and over the importance of testing different pack types. One of the attractions of direct mail is that it is possible to measure results specifically against each and every mailing sent.

Because it is possible to see what results have been achieved against to every direct mail campaign you send, you should test different pack types to see how well your audience responds.

In my experience there are no hard or fast rules. In fact the only rule you should have is to test everything and base what you do on results only.

If you want some inside help on a number of packs tests to try it is definitely worth speaking with us as we can produce literally dozens of pack types and walk you through the process