DireCT Mail Marketing UK

Direct mail marketing is a very effective form of direct marketing (direct marketing is where a marketer communicates directly with their audience typically by letter, email or telephone).

A key advantage of the use of direct mail as part of a marketing campaign is that results can be easily monitored and measured this includes ROI (return on investment). For example let’s say a business sends 10,000 letters at a total cost of £1500 for print, enclosing and postage. They receive responses from 5% of their audience (500 people) that spend a total of £7000. The ROI is the difference between the cost of the campaign and the total order values received as a result (in this instance therefore the ROI £5500).

This level of accountability makes direct mail marketing an appealing choice for any discerning marketer especially those looking to get the best value for their money in these demanding times.

If you need assistance with a mailing that you are planning why not give get in touch. We can supply print, enclosing and get you the best deals on postage.